For example, when the HBO documentary Juice WRLD: Into the Abyss came out late 2021, Bibby wanted new releases to “fit the vibe of the documentary.” It’s also important to consider timing music drops around other releases. Grade A signed Juice WLRD shortly after launching. Lil Bibby, a Chicago rapper-turned-executive, launched record label Grade A Productions in 2017 with. So, I try to think about all this stuff when I’m putting together music.” “What would Juice want? Where is music going? Music changes every year, and this is music that was recorded three, four, five years ago. “I try to go off the feeling, gauge the fans-what do they want? What do they feel?” Bibby said. Neither album outraged fans for veering too far from his character, and both found commercial success.īut choosing what and when to drop music is a complex equation.
Fighting Demons, the most recent posthumous release, dropped March 2022. The album also included various audio clips in memorial of Juice.
Legends Never Die released in 2020, with songs like “Righteous,” “Smile” with The Weeknd, and “Tell Me U Luv Me” with Trippie Redd. There are currently two posthumous Juice WRLD albums. Grade A faces the problem of the posthumous album, which has been prominent lately as albums like Pop Smoke’s 2021 Faith felt uncharacteristic to his style, outraged fans, and stirred controversy around issues with posthumous albums. “He was one of the nicest people I ever met.” I knew him for four or five years,” Bibby said. People just remember him for being a super nice and kind person.
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Now, he and the Grade A team are deciding how to carry Juice’s legacy forward while staying as true to him as they can. “Legacy means what you leave behind, what people remember you by,” Bibby said. Now, much of Juice’s music is left in the Grade A team’s hands. Grade A signed Juice WLRD shortly after launching, and Bibby became Juice’s manager.
Lil Bibby, born Brandon Dickinson, is a Chicago rapper-turned-executive who launched record label Grade A Productions in 2017 with his brother George “G-Money” Dickinson. There are currently two main plans: future posthumous music releases and hosting an annual celebration of life in honor of Juice WRLD.
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